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BLYP IT FEATURED IN SPORTS BUSINESS JOURNAL

In a recent edition of Sports Business Journal, Mark J. Burns writes about how “blypIT was named the Los Angeles Kings’s first official Augmented Reality partner and is also believed to be among the NHL’s first such partnership of its kind. The blypIT app will provide an opportunity to better engage with fans throughout home games at Staples Center. The app – a product from Vancouver, B.C. based immersive technology company Pro Exp Media – allows fans to showcase their personality as they pose with a virtual hologram of the team’s mascot, Bailey, or their favorite Kings player.