According to the Global Brand Counterfeiting Report for 2018-2020, the amount of total counterfeiting globally reached 1.2 trillion USD in 2017 estimating that it will reach 1.82 USD trillion by the year 2020.
From game used merchandise and sports memorabilia to footwear and luxury goods, the estimated losses due to counterfeiting of high end goods came down to approximately 98 billion USD, which not only included purchases made online, but in person and offline as well.
With all of this in mind and the rise of advanced technology, Pro Exp Media wanted to provide a modern day solution and developed the first Augmented Reality Blockchain Authentication Platform to not only protect consumers from counterfeit, but to protect the reputation of brands and their businesses.
With this advanced platform, not only can consumers ensure their purchases are authentic and the real deal, but by integrating Blockchain into the platform, consumers can record, amend and track the status of their purchased goods.
For more information visit the ARthentix section on the Pro Exp Media website.